Great design.
Smarter systems.
Your standards.
AI moves fast. Figuring out where it fits in your firm shouldn't fall entirely on you. We work alongside interior design firms to find what's actually useful — and build practical systems around the way your studio works.
Firms who know they can be doing more — and want a clear way to get there.
Jessica Nelson has over 20 years of combined experience in technology and interior design — and she was among the first professionals in this industry to build and deploy real AI systems inside a working design firm. Not as a test. Not as a pilot. As a principal running a team, managing clients, and delivering projects at a high level.
That foundation is what separates AI for Interiors from anyone else in this space. We don't guess at what works for design firms. We know — because we've built it, refined it, and seen it deliver results across firms of every size.
The firm owners we work with are running strong, established businesses. They need a trusted expert who understands the realities of running a design firm at a high level — and can identify exactly where AI creates leverage in their specific operation. That's the work we do.
"Most of our clients come to us having tried AI on their own and gotten nowhere. Six weeks later, their team is using it every day and wondering how they ever worked without it."
— Jessica Nelson, Co-Founder
Design Firm Owners
You run the firm. You're the final word on client experience and brand. You want AI that reduces bottlenecks, supports your team, and reinforces your standards — not AI that waters down what makes your studio yours.
Lead Designers
You're running projects end-to-end — proposals, vendor communication, documentation, client emails. You want quicker workflows and better tools, without losing the polish your clients expect from your firm.
Design Assistants & Coordinators
You handle the repetitive admin — follow-ups, file prep, data entry, scheduling. You want clear, step-by-step tools that help you move faster with confidence, and free up more time for real design work.
Industry Partners & Brands
You're bringing AI into your showroom, brand, or industry team — through CEU content, custom tools, or consumer-facing AI. You want a partner who understands this industry and can build AI that aligns with how designers actually work.
The AI Studio Audit
Not sure where AI fits in your firm? This is the clearest first step. Answer focused questions about your studio, your team, and your workflows — and get back a personalized roadmap showing exactly where AI will make the biggest difference.
-
Purchase and check your email
Your questionnaire link arrives in your inbox right away. Fill it out when you have about 20 minutes of focused time — no rush.
-
Receive your personalized roadmap
We analyze your answers and deliver a custom 10-section report with your top AI opportunities, ranked by impact.
-
Walk away with a clear 90-day plan
No guessing, no overwhelm. A specific, prioritized starting point built for how your studio actually works.
-
Optional: add a strategy session
Upgrade to $497 for a private 45-minute call with Jessica — walk through your report and leave with your first 30 days mapped out.
The right level of support
for where your firm is right now
Whether you're just getting started or ready to build a full AI system across your studio, we have a path that fits your firm, your team, and how you actually work.
Brand Voice & AI Onboarding
We study how your firm communicates and build your Brand DNA Playbook — so every AI tool we create sounds unmistakably like you, not like a template someone else made.
Learn More →Custom AI Tool Suite
A tailored set of AI assistants built specifically for your firm — proposals, emails, client communication, budgets, and more. Each one trained on your voice and your standards.
Learn More →Team Training
Role-specific training for every person on your team. Everyone learns how AI fits into their actual daily work — clear, practical, and built around real workflows, not a generic overview.
Learn More →Workflow Strategy
We map your process end to end, find where time and consistency are being lost, and build a plan to fix it. Sometimes that's AI. Sometimes it's a cleaner system. We'll always tell you which — and why.
Learn More →Automation & AI Agents
Once your systems are solid, we build automations that handle entire multi-step workflows in the background — onboarding, follow-ups, file organization, and more — without your team lifting a finger.
Learn More →SEO + AEO Optimization
We help your website show up in traditional search and in AI-powered answer engines. The strongest firm in the room still needs to be findable by the clients looking for exactly what you do.
Learn More →Speaking, Education & Podcasting
Jessica is a nationally recognized speaker, podcast host, and educator — bringing the AI conversation to design industry audiences across the country.
On stage, on mic, and in the room — wherever this industry is having the AI conversation.
Jessica is one of the most recognized voices on AI in the interior design industry. She speaks at national conferences, industry events, CEU presentations, and private firm gatherings — bringing a practitioner's perspective that resonates with designers and firm owners at every level.
If you're planning a conference, summit, CEU event, or industry gathering, reach out. Jessica is known for sessions that are direct, practical, and immediately applicable.
Jessica hosts the AI for Interiors Podcast — covering AI tools, workflows, and what's changing in the design industry. She's also a regular guest on other leading design and business podcasts.
We're not tied to one platform. We're focused on outcomes.
The right tool depends on the job. We work across the full AI landscape and build around what your firm actually needs — not what's currently trending.
AI tools trained on your firm's voice and standards — so your team always starts from the right place.
Proposals, scopes, emails, and reports that write in your voice and require far less time from your team.
Multi-step workflows that run on their own — onboarding, follow-ups, file prep, and more without manual input.
Concept imagery and mood boards generated from your brief — faster than starting from a blank canvas.
2D elevations, rendered concepts, and 3D visuals from your actual drawings — without a full rendering pipeline.
Your existing tools connected and automated so information flows without manual moving.
We understand your firm before we build anything.
Every tool we build comes after we know your voice, your workflow, and where the real friction lives. That's what separates AI that gets used every day from AI that gets abandoned after a week.
We start by understanding the business. Then we build.
"Context first, tools second. Every time. That's the approach we take with every firm we work with."
Foundation Audit
We collect brand documents, review communications, and map your team's structure and workflows before recommending anything.
Brand DNA Development
Your Brand DNA Playbook documents how your firm communicates — so every tool we build sounds like you, not like AI.
Custom Tool Build
We build your AI suite using your Brand DNA as the guide. First builds focus on the highest-impact wins for your firm.
Team Training & Rollout
Every team member learns how to use their tools in a way that fits their specific role — practical and built around real work.
Ongoing Support & Expansion
AI moves fast. We stay with you through refinements, new builds, and the next layer of automation when you're ready.
The expertise to build it. The experience to know it works.
Jessica Nelson is the Co-Founder of AI for Interiors and Principal of Etch Design Group, a nationally recognized interior design firm in Austin, Texas. With over 20 years spanning technology and interior design, she brings a perspective no one else in this space has — deep roots in both fields, and the track record to prove it.
She was among the first in the interior design industry to implement real AI systems inside a working design practice. The clarity, precision, and practicality she brings to every client engagement comes from having done this work at a high level — not from following someone else's framework.
She is a sought-after national speaker, educator, and the go-to expert for design firms that are serious about building AI into how they operate.
"I built AI systems inside my own studio before teaching anyone else how to do it. That's the only way I know how to work — from the inside out."
Stay current. Stay confident. Keep going.
AI moves fast — and keeping up is a real challenge even for people paying close attention. The AI Design Academy is a monthly membership for interior designers and firm owners who want to stay on top of what's changing and understand what it means for their business.
Every month includes a live group coaching call with Jessica where members bring actual questions, actual workflows, and get direct feedback.
Daily AI news and updates — know what's changing and what it means for your firm
Tool walkthroughs and tips — practical, visual, made for working designers
Monthly group coaching call — live Q&A with Jessica, recorded for members
Private community — designers and firm owners learning alongside each other
Templates and prompt library — ready-to-use tools for your studio
Monthly membership · Cancel anytime
Questions we hear from
design firm owners
Straight answers about how this works, what it costs, and what to expect.
No. The tools we build are designed for designers, not developers. We handle the technical setup and build everything around how your team already works. Most designers are using their tools confidently within the first week.
That's exactly why we exist. We handle the learning curve for you — building, configuring, and setting up your AI tools so your team can use them from day one. Your job is to show up and use what we build for you, not to become an AI expert.
Every tool we build is trained on your firm's actual voice — your proposals, emails, and communication patterns. The result sounds like your firm wrote it. That's what the Brand DNA Playbook process is for, and it's the first thing we do before building anything.
The timeline to full implementation varies by firm — it's a process, not an overnight switch. But once we start building out your AI systems, most firms notice an immediate difference in the areas we tackle first. We sequence the builds around your highest-impact opportunities so you feel the value quickly, even as the larger system comes together.
The AI Studio Audit is a $197 personalized roadmap for your firm. You answer 28 questions about how your studio operates, and we deliver a custom 10-section report with your top AI opportunities and a 90-day action plan. If you're not sure where to start, this is it.
Yes — and this is one of the most valuable parts of what we do. We provide role-specific training for every person on your team. Everyone learns how AI fits into their specific daily work, from the principal to the junior designer.
We don't sell courses. We build systems, and we consult. Our founder is an active designer and firm owner who works alongside this industry every day — what we bring to each client is grounded in current, real-world experience, not a fixed curriculum built once and sold forever.
The AI Studio Audit starts at $197 and gives you a personalized roadmap for your firm. Full consulting engagements are scoped based on your firm size, team, and goals. Book a free 30-minute call and we'll give you a clear picture of what fits.